For this month’s Programming to Win column, Bill Jacobs of Jacobs Media shows us what we can all learn from Tom Brady. Love him or hate him, the most successful NFL quarterback of all time has employed a variety of tactics to keep him at the top of his sport for years. Jacobs explains how they can be applied to programming your station as well.

For this month’s Programming to Win, Paragon Media’s Mike Henry gives us two recent examples of Triple A stations that expanded their external marketing reach, thought outside the box and saw their ratings grow.

By Richard Harker What’s more important: programming to Nielsen panelists or your audience? If...

For this month’s Programming to Win column, Bob Quick is here to remind programmers and on-air talent that you are also in “sales.” Not in the traditional sense you may think of, but your job is also to “sell” your station to listeners.

In this recent Programming to Win contribution, Paul Jacobs of Jacobs Media takes a look at the relationship between PDs and salespeople. What can each group learn from the other? How can everyone work in tandem to serve your station’s best interests? Paul provides six suggestions on how programming and sales can come together to benefit your brand.