Category: PROGRAMMING TO WIN

Practice What You Preach?

Dom Theodore is never one to hold back his thoughts when attempting to rescue our industry with tough love. This dose is certainly worth paying attention to.

Robby Bridges crosses some bridges to drill home a point regarding the state of what the “business of business” radio has become.

More music or more talk? What’s the right balance? In his latest Programming to Win column, Robby Bridges argues that the mix should be leaning a bit more towards “talk” than the conventional wisdom may say.

For this week’s Programming to Win column, Bob Quick pushes for ways radio can avoid getting lost in the shuffle of endless entertainment options, in the car and elsewhere, by standing up for itself as a medium.