Category: PROGRAMMING TO WIN

Programming To Win: A Bull Market for Urban Alternative

For this month’s edition of Programming to Win, Paragon Media’s Mike Henry introduces us all to the Urban Alternative format. Could it be the next big radio format and a hit with your listeners? Henry explains why we should be paying attention to Urban Alt.

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Programming To Win: Nostalgia Sells

In this month’s Programming to Win column, Bob Quick shows that you don’t have to play oldies or classic hits to benefit from your listener’s fond memories. Nostalgia for the history of your station itself is another way to build loyalty and retain listenership.

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DMS

Question Of The Week