July 7, 2023
If you were allowed free billboard space, what would you put on it?
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Chris Michaels, FM100: The best one we did that we heard a lot of feedback was our digital “Now Playing” board. We hooked our RDS up to it. It would say “Now Playing Taylor Swift “Shake It Off” for example, and we got a lot of feedback at how it made listeners punch in to see if we were really playing Taylor Swift.
Mike O’Donnell, WKRZ: My radio message would be promoting my morning show Rocky & Lissa. Personal one would be a message to my wife (because she always thinks I don’t love here enough): Tell My Wife That I Love Her! Dom Theodore, Radio Animal Media Strategies: (In small print) If you can read this, you’re too close. |
Adam Rivers, WKCI / WKSS: Anything but my face! Matt Johnson, WPLW: Sell our personalities because they are the ones that make the difference.
Bob Patrick, WXLK: Our logo upside down. It would be an attention grabber for sure. R Dub!, Z90/Magic 92.5: “Visit Slowjamastan! Come for the sand, stay for the Slow Jams! Guy Zapoleon, Zapoleon Consulting: I’d begin a marketing campaign focused on radio as a medium and would focus on selling the benefits of radio. I’d concentrate on selling the benefits of radio that music platforms cannot duplicate. |
Mike Klein, WZFT: Just “104.3” as big as you can make it! Toby Knapp, WASH: WASH YOUR _______ ! 97. 1 WASH-FM.
Valentine, WBHT: Anything to build cume for the station. General message a billboard with just puppies. Everyone loves puppies. We all need a lil’ more joy in our lives. Brian Check, iHeartMedia: STOP LOOKING HERE! Watch where you’re going and turn up your radio! Lee Abrams, mediavisions: Chill, it’s going to be OK! |
Jammer, WEZB
Frankie V, KSSX / KHTS: A big QR code to the stations stream! Right next to our faces and station logo. Hopefully, that doesn’t cause for any driving mishaps for those that see it!
Jonathan Shuford, WRVW
Next Week’s Question Of The Week:
What are a few of your fondest summertime childhood memories?
e-Mail your responses to: bburke@deanemediasolutions.com
