iHeartMedia Urban WRDG (105.3 The Beat)/Atlanta announced today the debut of The Ferrari Simmons Show. The new show will broadcast weekdays from 2PM – 7PM and will feature the latest in music and pop culture news.
“I am thrilled to welcome Ferrari Simmons to the iHeartMedia family,” said Spencer Bynes, Metro President for iHeartMedia Atlanta. “His strong influence and presence in Hip Hop culture and Atlanta make him an ideal addition to our team.”
In addition to his new show on iHeartMedia Atlanta’s 105.3 The Beat, Simmons also co-hosts The Baller Alert Show, the latest innovation and podcast venture from the mega-successful Baller Alert brand, which has more than 100,000 subscribers to date.
“Ferrari Simmons is an elite talent and we are excited to see what he will bring to iHeartMedia,” said Vladimir Scott, Program Director, iHeartMedia Atlanta. “His unique perspective and insightful grasp of the culture will touch listeners not only in Atlanta, but worldwide.”