Don Parker
Veteran radio programmer and industry leader Don Parker has announced the launch of his new consulting firm, Parker Brand Strategies, dedicated to helping broadcasters and media companies create, strengthen, and rejuvenate their brands for long-term success.
With decades of proven experience leading top-rated stations and guiding teams to market dominance, Parker brings his deep understanding of audience engagement, brand positioning, and strategic programming to a new generation of broadcasters.
Parker Brand Strategies will specialize in:
- Brand Creation: Developing fresh, distinctive brands that connect with target audiences.
- Brand Building: Strengthening existing brands through innovative programming and marketing strategies.
- Turnarounds: Revitalizing struggling stations and repositioning them for competitive success.
- Programming Excellence: Leveraging decades of hands-on experience to help stations achieve ratings and revenue growth.
“Media brands are as much about connection as they are about content,” said Parker. “Whether it’s creating a new brand from scratch or turning around a legacy station, my mission is to help companies build brands that matter—brands that consumers and advertisers truly identify with and believe in.”
With a track record of success in multiple formats and major markets including San Francisco, Los Angeles, Houston, and Phoenix, along with a winning history in medium and small markets, Parker has earned a reputation for innovation, leadership, and results. Through Parker Brand Strategies, he will now share that expertise with stations and media groups across North America looking to achieve their full potential.
For more information or to connect with Don, visit www.parkerbrandstrategies.com or email Don@ParkerBrandStrategies.com