Adam Roth
The Recording Academy has appointed Adam Roth as Executive Vice President of Global Partnerships & Business Development, effective immediately. In this role, Roth will be responsible for growing the Recording Academy’s global footprint internationally through the development and negotiation of high-impact integrated partnership programs with both globally recognized brands and local, on-the-ground sponsors. Additionally, Roth will create new IP and build business around existing IP as a method for creating new global revenue opportunities for the Academy. Roth will also develop results-driven programs for the Recording Academy’s Grammy Awards season sponsors and create the strategic planning and sales strategy for developing new business and revenue opportunities.
“We are thrilled to have Adam as our EVP of Global Partnerships & Business Development,” said Harvey Mason jr., CEO of the Recording Academy. “Throughout his tenure, Adam’s unwavering dedication and foresight have consistently delivered remarkable results for our organization. As the Academy continues its work serving music and its creators around the world, I am confident that Adam’s new roles will continue to steer our business development to allow our work to expand in exciting, new ways.”
Roth previously served as Senior Vice President of Partnerships & Business Development for the Recording Academy, using his deep network of industry relationships across the arts, fashion, music, entertainment, and technology industries to create 360 deals to drive new business across all entities of the Recording Academy, including MusiCares, Grammy Museum, and The Latin Recording Academy.
