Sprint has acquired a 33 percent share in the digital music service Tidal and plans to launch a major partnership between the companies. Tidal was founded by Jay Z and a number of other musicians in 2014. Sprint CEO Marcelo Claure will join the Tidal Board of Directors as part of the deal.
In a statement, Sprint said the deal will soon give Sprint’s 45 million retail customers unlimited access to exclusive artist content not available anywhere else. Tidal and its artists will make exclusive content that will only be available to current and new Sprint customers.”
“Sprint shares our view of revolutionizing the creative industry to allow artists to connect directly with their fans and reach their fullest, shared potential,” said Jay Z. “Marcelo understood our goal right away and together we are excited to bring Sprint’s 45 million customers an unmatched entertainment experience.”
“Jay saw not only a business need, but a cultural one, and put his heart and grit into building Tidal into a world-class music streaming platform that is unrivaled in quality and content,” said Claure. “The passion and dedication that these artist-owners bring to fans will enable Sprint to offer new and existing customers access to exclusive content and entertainment experiences in a way no other service can.”
