Greg Hoffman has overseen programming at B95 for the past five years serving the Fresno audience with “Today’s Hottest Music.” He’s also morning drive host on B95 and is Program Manager for Spanish La Preciosa/KFSO and Fox Sports 1340 & 1400. It’s Greg’s passion and commitment that’s helped put him in the company of some great programmers who have made a name for themselves at B95!
Greg Hoffman
KBOS/Fresno, known to most simply as “B95” has a rich history and heritage. B95 was honored in 2008 by being voted into the FMQB Radio Hall of Fame as a top Rhythm/Crossover station in a secondary market. The station has launched the careers of some talented programmers including Mark Adams, Don Parker, Travis Loughran and Dennis Martinez, among others. Greg Hoffman, who started as a part time air talent nearly thirteen years ago has overseen programming at B95 for the past five years while continuing the tradition of serving the Fresno audience with “Today’s Hottest Music.” He’s also morning drive host on B95 and is Program Manager for Spanish La Preciosa/KFSO and Fox Sports 1340 & 1400. It’s rare nowadays that one finds himself at a station for more than a decade, but it’s his passion and commitment that’s made the G-man a B95er for life!
eQB presents excerpts from the September FMQB magazine
Up Close: KBOS (B95)/Fresno PD Greg Hofffman
“KBOS has enjoyed not years of success, but decades of success. This, in large part, is due to the great programmers who have run the station. Don Parker, Mark Adams and many more great people have worked at B95 over the years. Those are some big shoes to fill. However, I always say, to be successful you need to put more pressure on yourself to succeed than anyone else can.”
“The key to moving up and getting your shot is really two things. One, take every opportunity you can to learn and grow. Two, at each stage of your career stay focused on the job at hand. You have to be a great follower before you can be a great leader.”
“When it comes to making gut calls, I like to rely on a select group of ‘guts’ to make the call. One person continually making gut calls is a recipe for disaster.”
“I am just responding to the desires of my audience’s choice of music. Their music preferences change and you need to adjust the sound of your station accordingly. That is what I like about the CHR format, it is constantly evolving. You should never dig your heels in and say ‘my station has to sound like this!’
“In the Rhythm format, mix shows are critical. They really create a party, upbeat, fun sound for a radio station and that is what this format is all about.”
“The key to programming in a multi-media age is treating the terrestrial signal and the Internet site as one thing, not two different entities. Everything that is happening online is happening on the air, and everything that is happening on the air is happening online.”
“Remember your job is to serve your listeners! Stay laser focused on their needs.”
“The more things change, the more they stay the same. We all need to remember that radio gains one listener at a time and loses one listener at a time. Each of us in the business should focus on touching individuals in some compelling way on a daily basis.”
** QB Content by Bob Burke **
Street Scenes:
Black Eyed Peas, Livvi Franc, Rich Girl, Bow Wow
