Alex Coslov
Republic Records advances Alex Coslov to Senior Vice President of Marketing Strategy. The announcement comes from EVP/General Manager Jim Roppo.
Coslov will continue to devise, engage, and enact marketing strategies and initiatives for a diverse roster, including Pearl Jam, Eddie Vedder, Florence + The Machine, Lorde, James Blake, Clairo, John Mellencamp, Yung Gravy, Glass Animals, Lord Huron, James Bay, Bastille and more. In the last 18 months, he has spearheaded the rollout of five Top 10 albums on the Billboard Top 200, including Glass Animals’s Dreamland, Greta Van Fleet‘s The Battle at Garden’s Gate, Bo Burnham‘s Inside, Lorde’s Solar Power, and Pearl Jam’s Gigaton. The campaign for the latter notably garnered two CLIO Awards.
Roppo commented, “Alex consistently identifies and maximizes cutting edge opportunities that not only move the needle, but make waves throughout popular culture. I’m always excited to see what he comes up with next. It’s an honor to announce this well-earned promotion.”
Coslov remarked, “Republic is a family business, and I love that. This is more than just music and numbers to Jim and Monte and Avery Lipman. They make us feel like we’re a part of something bigger and challenge us to be the best we can be. As a team, we’re always finding, galvanizing, and activating audiences with moments. On every campaign, my goal is to have our campaign as a whole or a single activation that will end up on someone else’s mood board for their future campaign. We’re always collectively pushing to raise the bar together.”
Billboard also recently named Coslov among its coveted 40 Under 40 for 2021.
Coslov joined Republic Records in 2017 as Vice President of Marketing Strategy. Prior, he spent four years at Ultra Music where he lead the Marketing Department. He also worked as a business and legal affairs intern at SESAC and launched his career with internships at Epic Records and Red Light Management. He is a graduate of Syracuse University.
He is based in Republic Records’ New York headquarters.
