Sharon Friedlander
The Radio Advertising Bureau (RAB) has announced the hiring of Sharon Friedlander as Vice President, Insights effective January 2nd. Most recently Friedlander served as partner/director at media planning agency MEC, with previous roles at Group M and OMD. She comes to the RAB with a comprehensive background in marketplace analytics and media investment along with deep media planning/buying and advertising agency acumen. Friedlander will be based in RAB’s New York office.
“We are extremely fortunate to have Sharon Friedlander join us at a time when insights and analytics have never been more important or more available for media, specifically, radio,” said Erica Farber, President and CEO, RAB. “We’re delighted for Sharon to represent RAB throughout the research community, partner with RAB’s senior team, and to provide invaluable resources to RAB members.”
At the same time, Annette Malave, current head of insights, will be departing the RAB to pursue other interests effective January 11th.
“In her twelve years of service, Annette brought great media and advertising expertise to the RAB in both her Business Development and Insights roles,” said Farber. “We are thankful for Annette’s service over the years and willingness to delve into any initiative at any time and collaboration.”
