October 16, 2020
What programming fundamentals transcend specific formats?
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Jonathan Shuford, WRVW: Play the hits, no matter what music format you’re in, and make magic between the songs. For News/Talk stations, crate urgency to listen, brand yourself with top stories, and make people pay attention.
Java Joel, WAKS: The first thing that comes to mind is, Play the Hits! Also, “less is more.” Cut back on the clutter. You can’t have too many things going on at the same time, and you want to maintain that essence of surprise and predictable-unpredictability. Lee Abrams mediavisions: Correct music for the target. Cinematic production. Technical/signal clarity. Audio and visual logo. Teaching and re-enforcing the mission and game plan with staff. Liberating the high radio IQ thinkers on staff. Character / personality though the degree of it varies by format. Programming / sales / engineering bond as a head coach tries to bond offense defense and special teams. Aggressive street presence. Tying to the hip with core artists.
Jeff Hurley, iHeartMedia: Play the Hits. In music formats, that means play the songs that your audience knows and likes. If it’s Talk, then always be discussing the most important topic of the moment. Max Volume, KOZZ: Manage the clock! |
Jagger, WKSS: The first thing that comes to mind is that regardless of the format, it’s imperative to get breaking news on the air ASAP. I.E., with Eddie Van Halen passing away last week, every format had that on the air. We all want to jump on the air with breaking news as quickly as we can.
Matt Johnson, KSLZ: One topic per break. Play the friggin’ hits! And this applies to News/Talk stations as well. They have their “A” story for the day, and that’s the hit and people want to hear develops on that story and other top topics of the day. Josh Wolff, WAEB: Play the hits, be relatable and local to your target audience, and strive to create larger-than-life promotions. Rod Phillips, iHeartMedia: Compelling, entertaining and real. It’s show business y’all! Dom Theodore, Radio Animal Media Strategies: The most important? Play the hits. Even talk stations – play the bit topics.
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Randi West, WRMF: Play the hits and often. Be the companion in the car or at home. Be LOCAL and in your community. Be fun. The escapism that music is. Valentine, WBHT: Social media is a must for all media outlets, regardless of your target audience. Also, you must super-serve your local community and remain engaged with everything local.
Rick Vaughn, KENZ: Speak to one listener like a human talks to another human. Buzz Knight, Buzz Knight Media: Heart, soul, authenticity and creativity. |
Rich Davis, KDWB: I always think of the 3 M’s: Music, Marketing, Mornings. And these days. Marketing doesn’t equate to having a bunch of money to spend, so it’s about getting creative so you can build buzz for your brand that doesn’t cost you any money.
Jammer, B97: Play the hits, listen to the audience!
Fish, WKRZ: Locality, which covers just about everything: community involvement, strong local branding, engagement with the local audience.
Kobe, WZNE: Strong social media and digital skills can be used regardless of format and whether you program a music or talk/news station. Also, timely up to date imaging, and making the most out of your promotions.
Jeremy Rice, WBLI: Most programming fundamentals transcend all formats, a great PD can program any format. A great tennis player should be able to play on grass, clay, hard, or carpet courts using the same fundamentals but adjusting their game and equipment where it applies. Strong PD’s and Brand Managers always have passion for the brand, assemble a diverse and exciting team, and play the HITS!
Jon Zellner, iHeartMedia: Everything you play, say and do on the air, digitally, socially and in the community, is a marketing decision for a very specific target listener. Around the world in twenty minutes…every quarter hour should be the perfect representation of your brand. Talent should be real, uncontrived, relatable, memorable and emotional with consistent character roles.Next Week’s Question Of The Week:
With the holidays shaping up to look non-traditional this year, how is this going to affect how your brand handles this issue?
e-Mail your responses to: jodorisio@deanemediasolutions.com or bburke@deanemediasolutions.com
