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November 9, 2018
How would you rate the music cycle this year, where it’s currently at, and where you would like to see it head going forward?
Chris K, The End: 2018 has been one of the weakest years for Pop music that I can remember. Going forward, I’d like to see more of a focus back on songwriting again, instead of beat-making. The Dance music vibe is getting pretty tired and my audience is not feeling it anymore. Brian Mack, WXXL: I have no horse in the race outside of hoping for great songs people are passionate about. I’d like to see it keep trending that way.
Gina Gray, WERO: In 2019, I would like to see more of a variety of artists to pop on the scene that are not named Khalid, Halsey, or Post Malone. Don’t get me wrong, I love these artists, but for my own selfish scheduling reasons, we need variety. It takes me forever to edit my music mix because of the same big artists on so many different records. Jon Zellner, iHeartMedia: We’re definitely in the midst of a weak music cycle, usually the result of extreme sounds moving toward the middle. When a true balance of all kinds of music is in the center and recognized as “Pop,” everything else seems to fall into place.
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Rick Vaughn, Power 94.9: Disposable. Polarizing. Garbage. Other than that, it is has been a pretty good year! There has been enough to get us through 2018, but I am a little concerned about where we are going to emerge from the holidays. We need superstars with some home runs next year.
Mike “OD” O’Donnell, WKRZ: We started 2018 well, but I think we’re ending in a limp. I’m hoping for more songs from more core artists in 2019. There aren’t a lot of core artists out there right now and we need them. Kobi, WNRW/WLGX: I give it an 8. I think we’re in a good spot. I would like to see some more core artist artists like Bruno Mars, Justin Timberlake and Ed Sheeran release some new hits.
Fish Boy, WKRZ: Below par, I would love to see way more variety in 2019 and way better artist development. Derrick “DC” Cole, WAEB: I’m enjoying the state of music for Top 40 right now, it’s been a solid balance of sounds for the format. I’m happy living in this middle world for a little bit, but what I’ve gathered from more experienced programmers is it will shift one way. Jason Squires, KFRR: I’d like to see more stuff like Koko B. Ware – Piledriver! |
Jeff Hurley, WLAN: We’ve been in the extremes which is a tough spot for mainstream Top 40. We need to get more mass appeal and back more to the middle, and I believe that will come in time. The problem is that labels are fixated on streaming metrics which is moving the needle financially for them, but that’s not exactly what calls out. Radio needs to follow the mass appeal callout research and stay true to what we do. Java Joel, WAKS: Post Malone and Ariana Grande all-year… Can we get some tempo up in this bitch??? Raphael Opida, WIOQ: It was very Rhythmic and Urban. I think now we’re finding our way back to pop music center and I hope it continues.
Mase, CD1025: Guitars…More Guitars. Matt Johnson, KSLZ: The Worst. Anything but Emo Rap, please, ANYTHING ELSE. |
Next Week’s Question Of The Week:
In life in general, what is the one thing you dislike that many other people seem to like?
e-Mail your responses to: jodorisio@fmqb.com or bburke@fmqb.com