
January 29, 2021
What changes have effected our industry the most over the past twenty years?
Brian Mack, WXXL: Technology/Evolution. Public vs. Private. Those in itself seem to be everything to me.
Valentine, WBHT: On-demand technology has created an instant gratification trend that is only increasing. They don’t have to wait to hear their favorite songs on the radio, it’s at their fingertips. Social media has definitely served as a distraction to listening to radio. And COVID definitely affected the way we operated last year and continues to do so. Radio must continue to adapt, stay connected and move with the progress of our listeners to maintain a prime seat at the table.
Randi West, WRMF: Two words. The internet. Good and bad I suppose. More distractions. Bigger reach. Kevin Kash, WWEG: Some of the biggest changes that come to mind: voice tracking, the evolution of recorded music and how it is available to the consumer. The rise of podcasting and digital sales/marketing. Java Joel, Javajoelmurphy@gmail.com: Algorithms. |
Mike McVay, McVay Media: The continuation of consolidation further eliminated smaller operators and that eliminated more localized programming. That’s a negative. The arrival of Smart Speakers put radio back into homes. That’s a positive.
Orlando, WLLD: Deregulation changed the game because the bigs got bigger and the little guy got curved! Ironically, now that the bellies got to fat (speaking from experience), some littles are rising from the ash. Lee Abrams mediavisions: Deep consolidation, new music consumption technologies, and social media. Dom Theodore, Radio Animal Media Strategies: Risk-adversity. Once the debt levels became so high we stopped experimenting and commoditized programming, and radio content suffered irreparable damage.
Heather Deluca, WSJO: Internet and social media have given us so many ways to connect with listeners in real time. And automation, which lead to downsizing of air staff in recent years. |
Buster Satterfield, WIOQ: The streaming industry as a revolution especially on a mobile platform and of course, Napster before that. Jonathan Shuford, WRVW: Technology…unmatched! Not only has it affected the way we operate but the way our competitors operate, and has further defined what our competition really is.
Jon Zellner, iHeartMedia: The Telecommunications Act of 1996 is more than twenty years old but I believe that was the most substantial change in the broadcast industry in the past 100 years. More recent FCC changes that come to mind are net neutrality laws, common ownership laws for a radio station and a newspaper, common ownership of two TV stations in the same market and the Restoring Internet Freedom Order.
Bartel, WKTU: Technology. Voice tracking, automation, the entire digital era and the iHeartRadio app. |
Next Week’s Question Of The Week:
In honor of the passing of the iconic Larry King, what qualities that made him such a powerful radio and TV broadcaster can be applied to any broadcast personality regardless of format or platform?
e-Mail your responses to: jodorisio@deanemediasolutions.com or bburke@deanemediasolutions.com