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August 27, 2021
What artist projects are your most significant career accomplishments?
Joey Brooks, WKSS: Justin Bieber when I was at Q102 in Philly. The label used our interview and performance piece he did on Q102, and it virally took off and got over 10 million views and was used in his movie. It was one of the factors that helped break him at radio. Lee Abrams mediavisions: Yes, Asia, Moody Blues, Eric Johnson, Dave Mason, Iron Maiden. Randi West, WRMF: I would say there were many back in the day. I remember championing many HOT AC artists like Plain White Tee’s, The Fray, Script, and OneRepublic just to name a few.
Toby Knapp, WASH: Starts with Sting. U2 as well. Demi Lovato, Selena Gomez. Alessia Cara. Halsey. Shawn Mendes. The last three because my daughter told me they would be huge… because they already were – but traditional radio just wasn’t listening to them yet or was late to the game for the wrong reasons. Zendaya makes the list but only because radio missed on her musical skills… but she surpassed that big time.
Bob Patrick, WXLK: P!nk “U + Ur Hand.” It was dead for 2 weeks. I begged and pleaded to keep it on the air, and it then exploded to become a big hit. Proud of that one. |
Jagger, KCHZ: I was there at the very beginning with Jason Derulo “What You Say” when I was at Z100. We got very excited about Cash Cash “Take Me Home,” we really helped get that one going. James Arthur “Say You Won’t Let Go” for both WKSS and WKCI.
Fish, WKRZ: Big early believer in the value of BTS. We were one of the first stations in the country to expose BTS. I went to a Lewis Capaldi showcase in Chicago and came back declaring he was going to be a star. I put the first single right in and it turned out to be massive.
Guy Zapoleon, Zapoleon Consulting: I always used my ears to find and stick with songs I knew in my heart were hits even when the research was slow to come. I was early on a ton of songs during my day as a PD and throughout my career even though I was also a tough “add” on songs I didn’t believe in. If I found a great song happening in the UK, I’d play the import like “Rock This Town” Stray Cats and “Total Eclipse of the Heart” Bonnie Tyler. I helped break “Dance with Me” Peter Brown, The Go-Go’s “Our Lips Are Sealed,” “Walk Like an Egyptian” The Bangles, “Into The Night” Benny Mardones, “Heaven” Bryan Adams. Wilson Philips “Hold On.” Plus, two bring-backs, “Mony Mony” Billy Idol and UB40 “Red Red Wine” convincing Charlie Minor to convince the band to rerelease it. During Zapoleon Media Strategies, I got clients to play Savage Garden Aussie imports and support their other hits. “Believe” by Cher. Recently I’ve been a big fan of Dua Lipa and worked very hard to get programmers to have patience with “New Rules” support “Don’t Start Now” and “Break My Heart,” and to (after a short current life) bring back “Levitating” from recurrent to play as a current and help it hit #1. |
Kobe, WZNE: At Syracuse we really supported MAX, and forged a relationship with him. Seeing him have “Lights Down Low” become a major hit was great to see. We also (not that they needed our help) went early on every Chainsmokers record since Drew of The Chainsmokers went to Syracuse University.
Matt Johnson, WPLW: To me it is more important to avoid the stiffs than to necessarily be early on the hits. To save face for a lot of label folks, let’s just say I’ve avoided a LOT of Jimmy Ray’s in my days. Mike McVay, McVay Media: One of the joys of my career has been working with artists and their managers over the years. If we go old school country, Reba McIntire was a client of mine for several years and working with her and her team really fired up the second half of her career. Hall & Oates were clients for nearly ten years. Do It for Love is a song project that I was proud of as it gave them #1 songs in multiple consecutive decades. More recently it would be Country, Pop/AC and Christmas projects. John Kuliak, Night Castle Management: Teaching Slipknot to write three-minute hits and then getting them signed to Roadrunner. Working with the legendary Al Bell to make “Whoomp! (There It Is)” into one of the biggest selling radio singles of all time. Breaking Greta Van Fleet‘s first single and thereby making them a radio priority for Universal. Getting TSO fangirl Lzzy Hale into the studio with Trans-Siberian Orchestra to record a song together. |
Next Week’s Question Of The Week:
On the optimistic side, what are some qualities of your job that you enjoy the most?
e-Mail your responses to: jodorisio@deanemediasolutions.com or bburke@deanemediasolutions.com