April 29, 2022

If you were teaching Radio 101, what would your core curriculum be given the current environment of radio?

Jon Zellner, iHeartMedia: Course curriculum would include: The Brand Pyramid, How to Develop a Station Strategy, Music Execution, Talent Coaching, On-Air and Off-Air Branding, Digital/Social/Podcasting.

Mike O’Donnell, WKRZ: The two areas I would focus on are talent building and multi-task management. We have an issue with talent aging right now with no new talent coming up so talent mentoring would is very high on my list

Adam Rivers, WKCI: Interaction and engagement. Making people care about what we do. They can get music anywhere. But the DSP’s don’t have the ability to engage like we do, and we need badly to take advantage of that in every possible way.

Tommy Chuck, WFLZ: Checking your ego at the door.

Lee Abrams mediavisions: The history of contemporary radio from 1950 to today. Can’t design the future without understanding the past.

Dom Theodore, Radio Animal Media Strategies: Make us #1, don’t lose the license, know which rules to break, don’t mess with the commerce, intelligent risk taking, paying attention, PPM execution.

Max Volume, KOZZ: On being an entertainer…

Rick Vaughn, KENZ: It sounds like a friggin’ nightmare. Teaching a Radio 101 course today!

Jagger, KCHZ: Teach them how to be a talent and how to manage on-air personalities. How to relate stories on the air and connect with the audience, and how to be that difference maker from streaming services.

Joey Brooks, WKSS: An intense course on social media and the cross branding and marketing process with radio.

Jana Sutter, WXXL: How to use social media to expand your ratings, and authenticity will always win.

Elise, WPLW: Overall marketing strategy and branding in multi-media areas, imaging, and effective use of social media platforms.

Drew Heyman, WHYI: Be LIVE! 100 percent of the time. Roll with it, make mistakes, be real, have fun.

Toby Knapp, WASH: Stay woke.

Buster Satterfield, WIOQ: Always use a selling factor.

Brian Mack, iHeartMedia: Shifting a LARGE chunk of focus to your other platforms.

Shadow, KQRA: You better be proficient in content creation online as it is now an extension of your brand.

Matt Johnson, WPLW: When you work in radio, you’re in an ecosystem where you have to treat others like you would want to be treated. It applies outside of radio as well, but it especially applies in radio. Be lucky be good, or better yet, be both. The life lessons apply in our business, and finally, brand first.

Jonathan Shuford, WRVW: Branding, guerilla marketing, and social media management. And then there’s time management, a must these days.

Java Joel, WHBC: Follow “ShittyPD” and “ShittyRadioJock” on Instagram.

Fish, WKRZ: Teaching the theory of radio is one thing, but that was ten years ago. Today they need to be fully schooled on digital, social media, and the art of being local and how to make that a difference maker in the multi-media landscape.

Kobe, WUVA: If I was teaching Radio101 I think the single most important thing I’d stress is to Be Real. Authenticity is key, we’re not going to be perfect, we’re people. We’re just like our listeners, perfect delivery every time is for announcers, we need to put the PERSON in Personality.

Next Week’s Question Of The Week:
What are your guilty pleasures regarding food/snacks, movies, music/artists from any era?
e-Mail your responses to: jodorisio@deanemediasolutions.com or bburke@deanemediasolutions.com