April 26, 2019
What’s the strongest message radio can send its listeners regarding its entertainment value to them?
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R Dub! Z90: I’m not sure it’s any message. It’s actions. Kobi, WNRW/WLGX: We are still relevant and a good source for new music and developing hits. And a great source for pop culture news.
Jonathan Reed, WNOK: How about actually following through on being entertaining? Justin Chase, Beasley Media Group: Radio brands should always identify its strongest value proposition and promote it heavily with messaging and marketing to the audience. A station may find their strongest brand image is their fun and entertaining morning show, while another might have a unique music position…or any number of images. Great brands stand for something and are known for it. But as an industry, we need to continue to invest in a strong local presence and acquire or create assets (like entertaining talent, concerts, charity events, etc.) to demonstrate this value proposition to the community. In a more competitive audio space, local audio entertainment is still something radio owns and we should protect it.
Valentine, WBHT: We offer creative and unique experiences with artists and with our content in general. One of our more valuable assets is the relatability, connection and companionship of the talent. Sue O’Neil, WKSE: Local, local, local!
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Kobe, WWHT: We are the most relevant form of entertainment for our communities. When it comes to all the different forms of media, we are the ones that are the most “in the moment” to serve all of your entertainment and information needs.
Gina Gray, WERO: We’re local, we’re always here. We’re going to offer you and our community experiences that you can’t get on Spotify, YouTube, Pandora, or Apple Music. Rod Phillips, iHeartMedia: Best way to do it is to actually DO IT. Unless you have outside marketing, then you have an opportunity to brand. Most should focus on quality content on your own air.
Derrick Cole, WAEB/WZZO: I’m not sure if there is a “message” but I do feel the win is for our on-air personalities to showcase our entertainment value. We’re the host of the party with the job of making listeners feel included as our friends.
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Mike “OD” O’Donnell, WKRZ: Radio should highlight all aspects of how we are an entertainment medium including compelling personalities and unique promotions. All mediums can play or stream BTS, we can provide other complementary content other than the music. Radio is much more than a jukebox. Jon Zellner, iHeartMedia: Specific promos for exclusive content (morning show benchmarks, creative promotions with listener benefits, digital and social content, artist content, etc.) Jonathan Shuford, WRVW: That we’re listening to them more and more. Buzz Knight, Beasley Media Group: We will never take you for granted and we will always aim for the stars and the moon!
Fish, WKRZ: Live and local, with the ability to respond to community needs on demand. You’re not getting that from the steaming services. Local, local, local! Kevin Kash, WIYY: We’re free and always will be. (insert cheap jingle joke here) Max Volume, KOZZ: Live and local! |
Buster, WFLZ: Radio offers a companionship that can’t be duplicated.
Jammer, WEZB: We are Live, Local and most of important, Entertaining!
Dom Theodore, Radio Animal Media Strategies: How about ACTUALLY ENTERTAINING THEM?
Matt Johnson, KSLZ: We can’t be just a music delivery service. It’s about what’s in between the records, meaning how do I feel when I listen to these personalities, and how do I feel when I listen to the imaging, and the overall stationality of the station. You have to have a soul for people to feel you, and we strive to achieve that for our listeners and our community in every respect.
Jeff Hurley, WLAN: We’re more than just music. We’re a companion, we can give you access to artists, we can help you in our communities, we have up to date local information and news…unlike the streaming services.
Sassy, WKXJ: If you want a chance to meet your favorite artists and share in some unique artist experiences, you’ll get that from local radio.
Rick Vaughn, KENZ: I’d like to send a message to radio about our listeners. Stop focusing on our calendar and start focusing on theirs. Start paying attention to the listeners. We aren’t directing trends anymore; we aren’t dictating what the hits are. Be a mirror of the audience!
Chris Michaels, FM100: Radio offers that companionship that you can’t get anywhere. If you want to laugh and be entertained with personalities that you can relate to, you want radio.Next Week’s Question Of The Week:
Tiger Woods recently had a “great comeback,” who else (from any professional field and from any era) do you believe also had great comebacks in their respective careers?
e-Mail your responses to: jodorisio@fmqb.com or bburke@fmqb.com
