Beyoncé (photo: Driely S. Carter)
At-home interactive fitness platform Peloton has announced a multi-year partnership with Beyoncé for a “series of themed workout experience” as well as a charitable social initiative component. The first Beyoncé-curated class, a 30-minute cycling class, is now available.
The launch of the collaboration with Beyoncé is commemorating Homecoming season, an annual fall celebration for students at Historically Black Colleges and Universities (HBCUs). While most of this year’s Homecoming festivities shifted to virtual celebrations due to the global pandemic, Beyoncé and Peloton worked closely to create a series of themed workout experiences to help extend Homecoming to Peloton members via classes across multiple fitness categories, including indoor cycling, running, strength, bootcamp, yoga and meditation. Peloton and Beyoncé are also gifting two-year Peloton Digital memberships to students at 10 HBCUs.
“Peloton and I both believe that the power of music can help uplift, motivate and inspire those on their fitness journeys,” said Beyoncé. “I’ve been a Peloton member for several years, and I’m excited to partner with a company that helps people, young and old, be the best versions of themselves, in an innovative and adaptable way. I’m proud to celebrate the students at HBCUs with this donation, to encourage them to find and embrace their own wellness regimens.”
“Beyoncé’s commitment to empowerment and artistic expression is an inspiration to the entire Peloton community,” said Peloton’s Head of Music Gwen Bethel Riley. “It is a privilege to be able to work closely with her and her extraordinary team to broaden access to our platform and collaborate on incredible offerings we think our Members will love.”
