[captionpix imgsrc=”http://images.radcity.net/5988/5153839.jpg”]
When it comes to life choices, nearly every generation has drawn at least a little fire from their longer-lived predecessors – be it their style of clothing, political views or taste in media. From music to movies, younger, often early adopters, have a penchant for blazing their own, new paths.According to Nielsen’s Generational Snapshot study, which looked at media usage and device penetration of Millennials (18-34), Generation X (35-49) and Baby Boomers (50-67), distinct differences—as well as a few notable similarities—exist when it comes to connecting with content.Location, Location, LocationJust where these different generations predominantly live can help provide a line of sight to content creators and marketers alike – perhaps even acting as a barometer for a future populace.In certain Designated Market Areas (DMAs), such as Pittsburgh, Detroit and St. Louis, Baby Boomers – who can spend over 184 hours per month watching Live or time-shifted television – make up more than one-quarter of the population in their respective regions. It’s no surprise then, that, according to Nielsen’s most recent Local Watch Report, these DMAs are three of highest in terms of daily traditional and/or timeshifted television use at an average of over five hours per day!Conversely, the markets that are tops among Millennial consumers have higher subscription-based video on demand (SVOD) penetrations. They also have a higher tablet and smartphone penetration rates. For instance, while only 23% of Sacramento’s population are Millennials, the DMA has the country’s highest smartphone penetration overall (92%). It’s also the market that has experienced one of the largest year-over-year gains in penetration (12%).
See more of Nielsen’s Insights on this topic here.
