Nielsen has released a new part of its Audio Today 2018 report, focusing on network radio. Powered by dozens of networks and syndicators which supply programming to thousands of stations, network radio has something for every radio listener. According to Nielsen’s data, 94 percent of all radio listeners nationwide tune to a network affiliated station every week.
Since the majority of radio listeners are also reached by network affiliates, this means the network audience closely mirrors the total overall radio listening audience. Nielsen found that 95 percent of radio listeners 18-49 and 18-34 tune in to network-affiliated stations each week, with 94 percent of persons 25-54.
In every demographic group breakdown, Nielsen found that 94 or 95 percent listen to network radio each week. The exception was listeners ages 50+, of which 90 percent tune in once a week. Also of note, an impressive 98 percent black listeners ages 12+ listen to network radio every week. For Hispanic radio listeners ages 12+, 93 percent listen to network radio each week.
