Michael La Crosse
iHeartMedia has promoted Michael La Crosse to Senior Vice President of Programming for iHeartMedia-Sacramento. As SVP of Programming, La Crosse will oversee all aspects of programming for News KFBK, Talk KSTE, AC KBEB, Classic Hip Hop KHYL (V101.1), Classic Rock KYRV (93.7 The River), Country 107.1 The Bull, and Hot AC KZIS (KISS 107.9).
La Crosse will continue to oversee the iHeartMedia-Portland market as VP of Programming and serve as PD of KBEB (92.5 The Breeze). La Crosse will report to Maynard, EVP of Programming for iHeartMedia National Programming Group.
“Michael is an outstanding programmer and human,” said Maynard. “He has worked closely with Sacramento and many other iHeartMedia markets over the past few years and I couldn’t be more excited to formally expand his leadership responsibilities and influence.”
La Crosse was previously PD for 94.7 WLS/Chicago, KOST 103.5/Los Angeles and Operations Manager for iHeartMedia-Spokane.
“While working with Michael as our Program Director of 92.5 The Breeze, I witnessed an incredibly talented and selfless individual demonstrate leadership and interest in helping us take all our brands to another level,” said Sara McClure, Market President for iHeartMedia-Sacramento. “I am excited for Michael and for Sacramento!”
“I’m very humbled to get the chance to work with the amazing team in Sacramento,” said La Crosse. “With a brand-new station like KISS 107.9 and a station like NewsRadio KFBK, that is celebrating its 100th anniversary, our stations are as diverse as Sacramento itself.”
