Mediabase has announced its partnership with Shazam, one of the world’s most popular apps for connecting artists and fans. The partnership will begin with weekly Shazam Charts on the Mediabase site in the U.S. and Canada. Data will be available every Monday, beginning today.
Building on its pioneering leadership in music identification, Shazam now helps people discover, interact with, and share video, audio, or printed content on TV, radio, movie screens, magazines, newspapers, packaged goods, and in retail stores. Shazam Tag Charts will feature the top songs from the United States as well as charts from the following countries worldwide: Germany, Spain, France, Great Britain, Italy (plus all five combined).
For the first time, this kind of market-level data will be available in the United States and Canada. In the U.S., the top 50 songs from markets 1-100 will be presented each week, and the top 30 songs will be published from markets 101-150. In Canada, the top 30 songs from the top 10 Canadian markets will be delivered on a weekly basis.
Mediabase President & CEO Philippe Generali commented, “We are excited to be able to provide Shazam data on a weekly basis for our radio and music industry clients. This has been one of the most requested features our subscribers have been asking for and we’re elated to be able to deliver this data is an accessible and timely manner.”
Peter Szabo, SVP Global Music at Shazam, added, “We consistently get requests for detailed organic data. Adding the integration of Shazam analytics to Mediabase’s existing charts provides specific industry insight into the songs getting immediate reaction on the radio.”
iHeartMedia & Mediabase Worldwide EVP/Integrated Music Marketing Alissa Pollack continued, “Our team at Mediabase has always recognized the value of Shazam. Their data has been important in identifying songs that have gone on to be big hits. Shazam has been a very valuable part of our Mediabase Power Playlist on a national level for two years. Now, we get to share not only national data, but our users can see the effect of specific airplay in the top markets across the U.S. and Canada. This is a giant step forward in new music discovery.”
