Mediabase and Cox Media Group have announced a new long-term partnership. As part of the agreement, Mediabase will provide Cox Radio with comprehensive music listening and consumption data for the company’s portfolio of nearly 60 award-winning radio stations nationwide.
“Cox Media Group is dedicated to creating great radio programming,” said Steve Smith, VP/Programming, Cox Media Group. “Our team is pleased to deepen our relationship with Mediabase, which has served as a trusted source of audience data for our programmers for many years. Their custom analysis provides us with a better understanding of listener music preferences, which helps us remain a step ahead of market trends.”
“Becoming Cox Radio’s provider of airplay monitoring data is testimony to our quality product and service,” shared Philippe Generali, Mediabase President and RCS Worldwide President/CEO. “We’re proud to provide the most comprehensive, accurate information to the entire music industry.”
