Luminate has announced a new partnership with airplay monitoring service Mediabase. Effective December 2022, Mediabase’s radio tracking data will fuel Luminate’s reporting on radio’s music activity in the U.S. and Canada. This essentially merges Mediabase and BDS Radio into one monitoring system, with all BDS subscribers being transferred to Mediabase.
Along with today’s announcement, Luminate also officially revealed plans for a new, modernized client and user platform, which will house all of the company’s data offerings. Mediabase is the first of many new data partners that will contribute intelligence to the new Luminate platform, which is slated for launch in 2023.
Luminate CEO Rob Jonas said, “Mediabase has proven itself to be the most trusted and referenced radio data provider in today’s fast-moving, ever-changing music industry. At Luminate, we pride ourselves in being able to provide our clients – whether they be major record labels, tech companies, film studios, TV networks or indie music powerhouses – with the absolute best information they need to operate and grow their businesses. This new partnership allows us to do just that.”
Philippe Generali, President/CEO of Mediabase, added, “This new strategic partnership allows us the opportunity to be innovative in our approach to radio monitoring and to further ours and Luminate’s positions as undisputed experts in music data.”
Currently, Luminate, formerly known as P-MRC Data, and before that Nielsen Music, owns and operates the radio tracking service BDS, which is used to service its clients’ radio data needs, including powering Billboard’s radio charts and other charts incorporating radio data, including the Billboard Hot 100. The company will be transitioning from BDS to Mediabase over the coming months in preparation for the new arrangement, which will take effect by year’s end.
The company notes that “there will be no disruption in radio services provided by Luminate during the transition period.” Additionally, Luminate is also currently expanding operations in its New York, Los Angeles and Tampa offices and continues to add to its global team.
