LiveXLive Media, a global digital media company focused on live entertainment, announced today an exclusive multi-year agreement with iHeartMedia that combines content, production, distribution and promotion. The newly expanded partnership gives LiveXLive exclusive global livestreaming rights for 17 iHeartRadio marquee events this year, including iHeartRadio’s ALTer Ego, iHeartCountry Festival, iHeartRadio Wango Tango, Daytime Stage at the iHeartRadio Music Festival and iHeartRadio Fiesta Latina, as well as licensing and streaming rights for select iHeartRadio Theater shows. Located in both New York and Los Angeles, the iHeartRadio Theaters bring fans intimate performances from top recording artists as well as unique events such as exclusive iHeartRadio Album Release Parties.
The partnership will also feature new co-produced and co-promoted video content for fans including a co-created iHeartRadio channel on LiveXLive built on an extensive library of content.
“From the start, our mission has been to deliver the “best seat in the house” to fans of all genres of music,” said Rob Ellin, CEO and chairman of LiveXLive. “This deal immediately allows us to expand and diversify our programming through iHeartMedia’s reach of a quarter of a billion people across radio, digital, social and more. Our partnership with iHeartMedia is a powerful win for fans, bands and brands.”
“We are all about connecting great artists with their fans in every way we can,” said John Sykes, President of Entertainment Enterprises for iHeartMedia. “This partnership with LiveXLive will expand the reach of our one of a kind iHeartRadio events and theater shows to new audiences.
