Lance Tidwell
SummitMedia has named Lance Tidwell the new PD for Country 104.7 WZZK and Hot AC WPYA (Mix 97.3) in Birmingham, AL. Tidwell joins SummitMedia from Cumulus Media-Detroit.
“Lance is one of the best programmers in the nation and I am thrilled to have him join our fantastic team,” said John Walker, President of SummitMedia-Birmingham. “He brings tremendous insight, skill, knowledge and forward-thinking, which makes him perfectly suited to lead these amazing brands and digital assets into the future.”
Tidwell brings experience as manager for Cumulus’ seven-station cluster in Kansas City, as well as SVPP roles for iHeartMedia and Citadel Broadcasting. The move to Birmingham for this opportunity also brings Tidwell back to his roots.
“I grew up in 90 minutes from Birmingham in Alexander City, Alabama. I’m excited how SummitMedia is growing in the market and to join a top-notch team focused on the future,” Tidwell said.
“Lance’s multi-format experience, strategic foundation and ability to drive ratings is exactly what WZZK and WPYA need to go to the next level,” added SummitMedia EVP of Programming Randy Chase.
