Ken Benson has left his position as President of SparkNet Research & Consulting to reactivate P1 Research as the P1 Media Group based in Portland, Oregon. Ken’s long-time business partner, Max Dugan, based in Houston, also joins the P1 team.
“We are experienced and passionate former DJ’s, programmers and researchers who are out to shape the future of radio, one client, one station at a time. P1 Media Group prides itself on going beyond the ordinary to give their partners the services they need to achieve their goals” said Benson.
Each of P1 Media Group’s principals has over 25 years of experience helping radio and media companies break through barriers and achieve the unthinkable. The combined real-world knowledge and success rate of this dream team comes from helming pivotal roles in programming, research, marketing, and digital media.
From breakout programming on MTV to the innovative Crowd Source Music Test, the P1 Media Group provides Research, Programming, Strategy and Consulting to leading radio and media brands across four continents.
