Scott Poretti
Katz Media Group has elevated Scott Porretti to Executive Vice President of Digital for Katz Media Group, effective immediately. In this newly created position, Porretti who currently oversees the company’s vast digital audio sales across the country will now also oversee digital video sales operations nationwide. Porretti will report to Mark Gray, Chief Executive Officer of Katz Media Group.
“As broadcasters and publishers continue to make investments to bring more premium, highly valued audio and video inventory to the market, Katz intends to play a key role in helping our partners monetize that inventory,” said Gray. “Scott is a well-respected industry leader that knows how to drive transformation and results. Katz Digital has grown tremendously under his leadership. His passion, dedication and experience building winning sales teams will continue to be a valuable resource in driving our digital partners’ continued success.”
Porretti added, “As a complement to traditional media, digital is an area that offers additional growth opportunities for our partners. Katz has unparalleled reach with the unique capability to combine all our publisher’s premium assets for a superior digital offering, focused on delivering a targeted audience with local scale. I’m excited to take on this new role, and work to continue to drive revenue for our partners.”
Most recently, Porretti served as Senior Vice President of Katz Radio Group, a role he held for four years, overseeing the performance and personnel of a more than 250 person sales team across seven individual sales divisions. In 2014, he was also named Senior Vice President of Katz Digital.
