Katz Media Group has appointed Stacey Lynn Schulman to Chief Marketing Officer of Katz Media Group, effective immediately. Schulman brings more than 20 years of media, consumer and marketing research experience to lead the company’s marketing strategy nationwide. She will report to Mark Gray, Chief Executive Officer of Katz Media Group.
“Stacey is a well-respected, thought-leader that brings an incredible amount of enthusiasm, vision and insights to our industry. She has her pulse on the ever-changing media landscape and is always ahead of the game when it comes to consumer and media trends,” said Mark Gray. “As Chief Marketing Officer, Stacey will help us solidify Katz’s position as the pre-eminent local media solution provider for national brands.”
“The media marketplace is exploding with new opportunities to marry the power and relevance of broadcasting’s local connection with the target-ability and accountability of consumers’ digital footprints,” said Schulman. “I couldn’t be more thrilled to be a part of the Katz team as we engage brands in this local renaissance.”
In her new role, Schulman will lead a team of marketing and insight professionals across both Katz Radio Group and Katz Television Group, driving overall marketing strategy and insights for Katz’s 14 regional offices that together serve as the trusted sales partner to more than 3,300 radio stations, 800 television stations and their digital platforms. Schulman joined Katz in 2014 as Executive Vice President of Strategy, Analytics and Research providing industry-leading audience and consumer analytics for Katz partners, advertisers and agencies.