Audacy CHR KAMP/Los Angeles has rebranded from 97.1 AMP Radio to 97.1 NOW!, effective today. The station also announced a new on-air line, with The Morning Mess featuring Joey Boy, Aneesh, Jeana and Karla in morning drive. Julia, who was previously heard on weekends, will now be heard middays. Josh Brubaker, who joined the station in March, will be heard in afternoon drive. PT. Yesi Ortiz will move from middays to evenings.
“As more and more Americans receive their COVID-19 vaccine, now is the time for us to safely get back on our feet and get moving with the daily habits we love and miss,” said Jeff Federman, Regional President, Audacy-Southern California. “This rebrand not only embodies the spirit of our return to normalcy, but also the dynamic state of today’s music industry and we’re excited to usher in this new era with our consumers. As L.A.’s party station, our programming will spotlight the biggest stars in music and deliver a fresh listening experience to our audience no matter the time of day.”
