Jenifer Mallory Named EVP/International, Sony Music Entertainment

Jenifer Mallory

Jenifer Mallory has been promoted to Executive Vice President, International, Sony Music Entertainment.

Building on her success in running the international department, Jenifer will continue to lead the development and execution of international marketing campaigns for artists signed to Sony Music in the U.S. Jenifer will remain focused on driving the priorities of U.S. labels internationally, and enhancing the market presence of Sony Music’s U.S. artists in other countries around the world.

Based in New York, Jenifer oversees an international team based in both New York and London, focused on Project Management & Promotion, International Digital Marketing and Sales. Jenifer reports to Rob Stringer, CEO, Sony Music Entertainment, and Sony Music’s U.S. based label heads.

Stated Stringer, “Jenifer has been heavily involved in the global success stories of many artists over recent years, and has built a fantastic international marketing division for the U.S. labels. In addition to these responsibilities, she has also been involved in helping shape our wider global strategy meetings and communication, so this promotion is fully deserved.”

Since 2015, Jenifer has served as Senior Vice President, International, Sony Music Entertainment, where she has played a leading role in the ongoing development of large-scale, worldwide marketing campaigns for numerous artists including Harry Styles, P!NK, Camila Cabello, Khalid and The Chainsmokers.

Prior to her role as SVP of International for Sony, Jenifer spent six years with Columbia Records. From 2006-2012, she developed and managed the Columbia digital marketing team in New York, then transitioned over to international marketing and served as Senior Director, then Vice President, International. Over the course of her career at Columbia, she spearheaded campaigns for artists including Adele, Beyoncé, Bob Dylan, Jack White, Daft Punk and Pharrell. Prior to joining Columbia in 2006, Jenifer worked with the Sony Pictures Digital Entertainment team in LA for several years.