iHeartMedia West Central Florida announced today the debut of 106.5/102.9 The Beat, The Suncoast’s Throwback Station, effective immediately.

106.5/102.9 The Beat will broadcast a mix of classic Hip Hop and R&B throwbacks with songs from artists including Eminem, 50 Cent, 2Pac, Mariah Carey, Nelly and more. The station will be anchored by one of Tampa Bay’s most beloved personalities, Anjali “Queen B” McGuire.

“We are excited to launch this fresh brand which is dedicated to curating over 25 years of iconic music for the Suncoast which encompasses the Tampa and Sarasota markets,” said Tommy Chuck, SVP/Programming. “106.5/102.9 The Beat offers a fun playlist that will resonate with a diverse group of listeners across many generations.”

“We are thrilled to announce the launch of this exceptional new brand,” said Chris Soechtig, Division President. “106.5/102.9 The Beat is poised to offer a playlist that’s as diverse as it is vibrant, providing the perfect backdrop for listeners and a prime platform for advertisers seeking to forge meaningful connections with the Tampa, St. Petersburg, Bradenton and Sarasota communities.”

Spanish language programming previously aired on 106.5/102.9 is now available at 95.7 FM.