iHeartMedia Tampa Bay today announced the debut of Rumba 95.7, # 1 Para Hits Y Variedad. Beginning at noon, Rumba 95.7 will air high energy contemporary top 40 hits from the most popular genres in Latin music today, such as Reggaetón, Urban Pop, Bachata, Salsa and more. The brand, established in 2015, was previously found at 106.5-FM.

Listeners can tune in to hear the biggest hits from their favorite Latino artists including Bad Bunny, Feid, Karol G, Marc Anthony and more. Broadcasting from Anidjar & Levine Studios, Rumba 95.7 will play thousands of commercial free songs to kick off the launch. The on-air lineup will include “The Enrique Santos Show,” Sarykarmen Rivera, Los Anormales, Rodolfo El Chamo, and Laura Laserna with even more local personalities to be named soon.

“Rumba 95.7 will feature a special mix of music tailored specifically to the local Latino community in Tampa Bay,” said P.J. Gonzalez, Senior VP of Programming for iHeartLatino. “We’re also excited to have Enrique Santos hosting our morning show on a far superior signal, ensuring that his unique content reaches even more listeners.”

“We are thrilled to expand coverage of Rumba 95.7 on a massive 100,000-Watt signal, in addition to being available across multiple platforms via the iHeartRadio app, dedicated to serving and celebrating the vibrant Latino community in Tampa Bay,” said Chris Soechtig, Division President. “This station will provide a platform for diverse voices, culture and music, and we are excited to foster stronger connections within our community.”

“I’m thrilled to provide our listeners with our brand Rumba and to become the largest Spanish-language station with the strongest signal in all of Tampa Bay,” said Super Martinez, Program Director.