iHeartMedia has announced that noted programming veteran Maurice DeVoe has joined its St. Louis market as Program Director for urban KMJM (100.3 The Beat), effective June 5. 100.3 The Beat has a strong cross-platform presence and broadcasts several popular programs and personalities including The Breakfast Club, Tammie Holland, Osei The Dark Secret, T-Roy, Mishelae and Papa Keith.
DeVoe will be responsible for the day-to-day programming operations of 100.3 The Beat. He will work closely with on-air personalities and sales to oversee the station’s on-air content, digital footprint and music programming.
“I’ve always admired Maurice’s strong leadership skills, format track record and ability to thrive at community involvement,” said A.J., SVP/Programming for iHeartMedia St. Louis. “I am honored to welcome him into our super passionate and strategic programming family here at iHeartMedia St. Louis.”
DeVoe joins iHeartMedia from Cumulus Media, where he served as Corporate Program Director for its Urban and Rhythmic formats and Program Director of KMJK-FM in Kansas City, Missouri. He has over 30 years of radio experience, including 16 years as a Program Director, and has programmed Mainstream Urban, Urban AC, Top 40 and Rhythmic Top 40 formats in Philadelphia, Houston, Dallas and other markets. In 2016, DeVoe was named one of the Top 50 Program Directors in America by Radio Ink.
“I’m very excited about joining iHeartMedia in St. Louis and this huge opportunity to lead and grow the iconic 100.3 The Beat brand,” said DeVoe. “Thanks to the entire iHeartMedia senior leadership team for their support and this incredible opportunity.”