iHeartMedia Philadelphia debuts Rumba 106.1, # 1 Para Reggaetón Y Variedad En Philadelphia, effective immediately. Rumba 106.1 will air high energy contemporary Top 40 hits from the most popular genres in Latin music today, such as Reggaetón, Urban Pop, Bachata, Salsa and more.
Listeners can tune in to hear music from some of their favorite Latinx artists including Bad Bunny, J. Balvin, Karol G, Marc Anthony and more. Broadcasting from Parx Casino Studios, Rumba 106.1 will play ten thousand songs commercial free to kick off the launch. Founding partners include Miller Lite, PGW, Top Dog Law, CarVision.com, Angels Are Us Home Health Agency and Tito’s Handmade Vodka.
“Our decision to create Rumba 106.1 is a recognition of the importance and vitality of the Greater Philadelphia region’s Latino population, which has grown to just over 15 percent over the past five years,” said Derrick Corbett, Senior VP of Programming for iHeartMedia Philadelphia. “The latest Census Bureau statistics show that the Philadelphia region contains the third-highest Latino population in the Northeast.”
“History is unfolding in the city of brotherly love with the very first full-power FM signal dedicated to the Latino community, which has been longing for many years to have its voice represented in Philadelphia,” said P.J. Gonzalez, Senior VP of Programming for iHeartLatino. “iHeartRadio is proud to introduce Rumba 106.1 as a companion station to the ever-excelling Latino culture.”
“The Delaware Valley has a wealth of organizations and individuals who are committed to serving the Latino community and we are excited that we have a radio station that will strongly support their efforts,” said Jeff Moore, Market President for iHeartMedia Philadelphia.
