iHeartMedia Philadelphia has announced today the debut of the new Real 106.1, Philly’s Real No. 1 for Throwbacks, effective immediately.
Real 106.1 will broadcast a variety of Hip Hop, R&B and Rhythmic music from the ‘90s and early 2000’s, including songs from popular artists such as Notorious B.I.G., Eminem, Beyoncé, Rihanna and Kanye West. The station will continue to feature Chio in the Morning, the popular local morning show heard in the community for 14 years.
“We’re thrilled to launch a station that really represents Philly,” said Brian Check, SVP/Programming for iHeartMedia Philadelphia. “We hear from our listeners all the time that this music is fun, infectious and timeless, so we can’t wait to bring these songs back to the airwaves.
“This will be amazing for our listeners and our partners,” said Richard Lewis, President of iHeartMedia’s Philadelphia Region. “Our Philadelphia stations already reach two out of three Adults 25-54 in the market; and now after our quest to connect with even more people in the area, we’ll be able to deliver even more entertainment, companionship and connections for Philly radio listeners and a larger audience for our partners.”