Nicky Sparrow
iHeartMedia announced today that Nicky Sparrow has been named Senior Vice President of Multicultural Sales for the Markets Group, effective immediately. Sparrow will report to Julie Donohue, President of Multi-Market Partnerships and will be based out of Jacksonville, FL.
In her new role, Sparrow will be responsible for leading multicultural ad sales revenue for the Markets Group division by leveraging iHeartMedia’s assets including radio, digital, podcasting and events.
“As the leader in audio, it’s important to ensure that our markets represent the growing multicultural communities we all live in and that we continue to reach and connect with diverse audiences,” said Donohue. “Nicky continues to demonstrate strong leadership skills and with her expansive experience, expertise in sales and vision for creating an innovative, strategic focus on our multicultural audiences, I am fully confident she is the person to lead our multicultural sales efforts.”
“I’m thrilled for this next step in my career,” said Sparrow. “I’ve been with iHeartMedia for more than 20 years, and I can’t wait to take my experience and strong relationships with partners and advertisers to further deliver and create innovative and effective multicultural opportunities for our consumers that will not only grow our portfolio of assets, but represent and truly connect with our diverse audiences.”
Sparrow is a media veteran with more than 20 years of sales experience, serving in multiple high-level management sales roles across major markets including Jacksonville, New Orleans, Memphis and Tallahassee. She most recently served as the Market President for iHeartMedia-Jacksonville. Sparrow began her career at iHeartMedia-Mississippi as a sales representative in 1999.
