iHeartMedia has announced that Kix Layton has been named Senior Vice President of Programming for Greenville, effective immediately. Layton will be responsible for all on-air and digital content and music programming.
“I am so excited to have Kix take over the Senior Vice President of Programming position in Greenville,” said Bill McMartin, Area President for iHeartMedia’s Asheville Greenville and Greensboro markets. “His broad experience in the market with all of our brands, especially WSSL 100.5 and 92.5 WESC, our huge country stations, is invaluable. Everybody on our team is excited to have him.”
Layton previously worked as the Program Director for 92.5 WESC, where he oversaw all on-air content and music programming. He also served as the Program Director for WSSL 100.5 for the past 17 years.
“I consider it an honor to be at the helm of country music in the Upstate of South Carolina and in Asheville, North Carolina,” said Layton. “Working with the team and community here in Greenville is going to be fun.”
