iHeartMedia has announced that Greg Millard has been named Executive Vice President of Event and Experiential Partnerships, effective immediately. Millard will report to Tim Castelli, President of National Sales, Marketing and Partnerships for iHeartMedia.
In his new role, Millard will spearhead the go-to-market strategy for all of iHeartMedia’s national sponsorship sales efforts, including the company’s roster of incredibly successful, nationally recognized marquee events; the iHeartRadio Theaters in New York and Los Angeles; custom events and partnership opportunities; and local events in over 150 markets nationwide. He will also work closely with iHeartMedia’s marketing, product, research and media planning teams to develop innovative and effective opportunities for advertisers on both the national and local levels across iHeartMedia’s unmatched array of multiplatform assets.
“iHeartMedia has the biggest, culture-defining events in music across every genre. Greg will leverage these events and culturally relevant moments to connect brands with their consumers,” said Castelli. “With our unique access to data, insights, artists, moments and airwaves, iHeartMedia’s one-of-a-kind partnership opportunities help brands shape pop culture – not just chase it.”
“I’m thrilled to be joining iHeartMedia, especially at such an exciting time in the audio business,” said Millard. “The company is leading the industry in multi-platform experiential programs. I look forward to working with the incredible National Sales, Marketing and Partnerships team to develop powerful partnerships leveraging our unparalleled portfolio of events and venues.”
Millard’s background includes more than 20 years of sports and entertainment partnership sales experience. He joins iHeartMedia from Turner Broadcasting where he served as Vice President of Partnerships and Branded Programming and generated new integrated cross-platform partnerships for sports properties including the NCAA, ELEAGUE and Bleacher Report Live. Prior to joining Turner in 2010, Millard spent four years as a Vice President at International Management Group and worked with clients including Caesar’s Entertainment and Churchill Downs. His background also includes sales and marketing positions at CBS, the NFL and NBC.
