iHeartMedia announced today that Eric Hadley has been named Senior Vice President of Marketing for the company, effective immediately. Hadley will report to Gayle Troberman, EVP/Chief Marketing Officer for iHeartMedia.
In this newly created role, Hadley will “reimagine marketing for advertising partners” for iHeartMedia. He will work closely with advertising partners advising them on their audio strategy, to ensure that clients understand how to best plan, buy, measure and optimize the audio experience.
“As the leader in audio, we understand more than anyone that we’re at a key moment when all things audio are growing,” said Troberman. “It’s important that we have someone who understands data, content, planning and creative. Eric’s experience on the client, agency and media sides of the table will help us continue to lead the way with audio.”
Hadley is an experienced digital sales and marketing executive with roles spanning across a range of marketing and sales positions focusing on consumer, B2B and brand marketing and sales management for large companies, agencies and starts-ups. He has worked at Microsoft, The Weather Channel, Outbrain and most recently was the Chief Marketing Officer of the location marketing platform, GroundTruth. Hadley has been named an American Advertising Federation Hall of Achievement winner and an Ad Age Media Maven. In addition, his work has been recognized and named to top industry awards including the Effie awards and at Cannes Lions.
“I am excited to join the iHeartMedia team,” said Hadley. As the leader in audio, iHeart has the complete offering needed to help marketers drive results. There are few companies today that have the daily reach and impact of iHeartMedia.”
