iHeartMedia has announced that Atzimba Palomares Barriga has been named Digital Program Director for Tucson, effective June 1. Palomares Barriga will be responsible for managing and executing digital and social media campaigns for all iHeartMedia Tucson stations. She will report to David Adams, SVP/Programming for iHeartMedia Tucson. In addition to her new role, Palomares Barriga will continue to provide online content to the entire iHeartMedia Arizona Region under the direction of Alex Siordian, Regional Digital Program Director for iHeartMedia’s Arizona Region.
“Atzimba is extremely talented and very passionate about her work.” said Adams. “Having worked in Tucson and Phoenix her entire career, she truly understands the market. This is a well-deserved promotion and we’re very excited for the new digital campaigns she’ll be creating for our stations.”
“Atzimba has a natural ability to create great content, engage our digital audiences and lead a team,” said Siordian. “We can’t wait for her to expand on the strong foundation that she’s already created with our Tucson-based digital content.”
Palomares Barriga began her career at iHeartMedia Tucson in 2013 as a board operator. She has served as the Tucson-based Online Content Coordinator for iHeartMedia’s Arizona Region for three years.
“I’m thrilled to be taking on a larger role at iHeartMedia Tucson,” said Palomares Barriga. “The more I became involved with our digital efforts here in Arizona, the more I wanted to grow and pursue my career in the field. I never lost sight of my goal and that dream has finally came true.”
