iHeartMedia announced today that Amber Parker has been named Senior Vice President of Programming for Tuscaloosa, effective immediately. Parker will be responsible for spearheading the programming, promotions, and digital strategies for all four stations in the Tuscaloosa market. In addition, she will also broadcast weekdays as Midday Host on 98 TXT from 10a.m. to 3 p.m. Parker will report to John Malone, Market President of iHeartMedia Tuscaloosa and Tom Hanrahan, Area Senior Vice President of Programming for iHeartMedia Birmingham.
“We’re pumped to have Amber on our iHeart Team in T-Town,” said Hanrahan. “Amber is passionate about Country music, incredibly creative and truly connects and engages with her listeners on- air and through social platforms almost 24 hours a day – I’m not sure she has an off button.”
“In Tuscaloosa, Nick Saban, University of Alabama Head Football Coach, teaches that there is a process necessary for success,” said Malone. “It involves having a winning plan, incredible focus, dedication and hard work. Amber possesses all of these qualities and will take our stations to the next level. She has already inspired our iHeart Tuscaloosa team and I’m thrilled to have her leading our programming efforts.”
Parker joins the Tuscaloosa market from iHeartMedia Colorado Springs, where she most recently served an On Air Personality for Y96.9. She also served as Program Director for 96.1 The Beat in Colorado Springs, and was Night Host for Big 97.9 Ft. Collins, Colorado. She began her career at Cromwell Radio Group in Mattoon, Illinois.
“I’m so thrilled to join the iHeart Tuscaloosa team,” said Parker. I am ready to hit the ground running to bring creative programming and digital content to T-Town. Plan on seeing a lot of me! I intend to bring more of Nashville to Alabama. Roll Tide!”