iHeartMedia Milwaukee Announces the Debut of the New B97.3

iHeartMedia Milwaukee announced today the debut of the new B97.3, Feel Good Favorites, effective immediately.

B97.3 will broadcast Adult Contemporary music, focusing on songs from artists including Adele, Michael Jackson, P!nk, Maroon 5 and Madonna. The station will also add a full lineup of personalities.

“We welcome listeners to Milwaukee’s new home for Feel Good Favorites, B97.3,” said Dan Lenz, iHeartMedia Milwaukee Market President. “This new radio station will blend wonderfully into our portfolio of existing stations and prove to be a big hit with listeners and clients, alike!”

Green Bay Packers football and Wisconsin Badgers football, previously heard on 97.3-FM, will move to 95.7 WRIT-FM.