iHeartMedia Fort Myers announced today the debut of the new Magic 100.1, Tus Favoritas de Siempre, effective immediately.
The innovative Magic 100.1 brings a unique blend of content to listeners, as the station will broadcast a fusion of English-language music from the ‘80s and ‘90s anchored by engaging Spanish-language on-air personalities including El Gato, Ailyn Luaces, Tony Rodriguez, and Santiago Duarte. It’s a blend that caters to a wide spectrum of listeners in the Fort Myers area, and will feature a variety of hits from Whitney Houston, Marc Anthony, Madonna, Lionel Richie, Shakira, Michael Jackson, Celine Dion and more.
“We are thrilled to announce the launch of a first of its kind hybrid format in broadcast radio and streaming to reach and connect with Latino listeners here in Fort Myers. The new Magic 100.1 blends the biggest English hits with Spanish speaking hosts for an experience like no other,” said P.J. Gonzalez, Senior Vice President of Programming, iHeartLatino. “This station is more than just music. It celebrates the cultural diversity of Fort Myers. Get ready to experience a unique musical journey that resonates with the soul of our community.”
“After seeing the instant success in Miami, it is exciting to bring this format to Fort Myers. The unique blend of English language music and Spanish language personalities sounds amazing on-air and is very appealing to the diverse Hispanic community in Fort Myers,” said Chris Soechtig, Division President, iHeartMedia.
The station is currently featuring 5,000 songs in a row commercial free.
Full Programming Lineup:
El Gato 6 a.m. – 10 a.m.
Ailyn Luaces 10 a.m. – 3 p.m.
Tony Rodriguez 3 p.m. – 7 p.m.
Santiago Duarte 7 p.m. – 12 a.m.
