iHeartMedia has announced that Jeff Zukauckas has been named Vice President of Marketing, Brands and Promotion, effective immediately. He will be responsible for overseeing the marketing department, as well as overall station brands in all outward facing marketing opportunities through iHeartMedia’s unmatched assets including on-air, online, social media and live events. He will work directly with Keith Hotchkiss, Region President and Regional Vice Presidents of Programming and Sales for iHeartMedia’s North Ohio region, to develop promotions that drive ratings and revenue growth.
Zukauckas will also remain Promotion Director for 99.5 WGAR and a National Event Brand Manager for iHeartMedia’s National Programming platforms. He will report to Keith Abrams, Senior Vice President of Programming for iHeartMedia Cleveland and Akron.
“We are excited to have Jeff in this new role,” said Hotchkiss. “He has an extensive track record of success not only with local promotions and marketing, but also on the national stage having been a part of the biggest events that our company produces. Having him in this role will allow us to further develop our iHeartMedia market-leading brands across all platforms.”
Zukauckas, a native Clevelander, began his career as an intern at 99.5 WGAR in 1996 and over his 23-year career has been involved with all of the iHeartMedia brands in the Cleveland market, serving most recently as Marketing Director. In addition, he joined iHeartMedia’s National Programming team in 2011 and became a national event brand manager in 2014.