iHeartMedia Baltimore has announced that Mike Preston has been named Senior Vice President of Programming, effective immediately. He will also serve as Program Director for Country 93.1 WPOC and 102.7 JACK-FM.
Preston will be responsible for spearheading the programming, promotions and digital strategies for all four stations in the Baltimore market. As PD, Preston will also work with on-air personalities and sales teams from 93.1 WPOC and 102.7 JACK-FM to oversee the stations’ day-to-day programming operations.
“Mike Preston fits this opening like a glove,” said Jeff Kapugi, Senior Vice President of Programming for iHeartMedia’s Washington, D.C. Region. “I am confident that his leadership and personality will take our Baltimore cluster to new heights.”
A radio veteran with over 25 years of programming experience, Preston most recently spent time as Program Director of KKWF and KHTP in Seattle, WA. Early in his career he was the Assistant Program Director at ABC Radio’s WPLJ in New York, NY. He later spent 12 years with CBS Radio including three as VP of Programming in San Francisco, CA and nine as Program Director and Vice President of Contemporary Hits Radio Programming in Seattle, WA. He attended Foothill College.
“From Elliott Bay to the Chesapeake Bay, I’m thrilled to join the iHeartMedia programming team in Baltimore,” said Preston. “I can’t wait to join this amazing group of brands and the equally amazing and talented people who bring them to life.”