105.3 The BeatiHeartMedia-Atlanta announced today that Urban WRDG (96.7 The Beat, The ATL’s Home of The Breakfast Club), is moving to 105.3 FM, effective immediately. Previously, the frequency was airing a simulcast of Regional Mexican WRDA, after a format flip of Modern Rock ALT 105.7 in April.

“We’re excited for the opportunity to rebuild The Beat from the ground up, and continue to represent the Urban music culture with a sound unique to Atlanta,” said Dan Hunt, PD for 105.3 The Beat. “Atlanta’s music lovers will get to listen to the most prolific voices in Hip Hop radio today, including The Breakfast Club and DJ Scream.”