iHeartMedia logoiHeartMedia Asheville debuts of the new ALT 101.1, Asheville’s Alternative Rock, effective immediately.

ALT 101.1 will broadcast Alternative music from artists such as Red-Hot Chili Peppers, Mumford & Sons, Foo Fighters and twenty one pilots.  “There is a huge appetite for Alternative music in Asheville,” commented Brian Hall, SVP of Programming for iHeartMedia Asheville. “So many of the artists that you will hear on ALT 101.1 have already performed live in Asheville and I’m excited to know that local fans now have a radio station to listen to their favorite musicians and to call their home.”

Area President for iHeartMedia Virginia-Carolina Region Bill McMartin remarked, “I am thrilled to launch an Alternative station in Asheville, NC,” “The Alternative format is an excellent addition to the other formats in the market and truly highlights Asheville’s progressive attitude and eclectic music scene, making ALT 101.1 the perfect addition to the iHeartMedia platform of stations serving the western North Carolina region.”