Entercom announced the appointment of Tim Herbster as Director of Music Programming and Brand Manager of AC WBEB (B101.1) and Classic Hits 98.1 WOGL in Philadelphia, effective immediately.
“I am so excited to welcome Tim to our Philadelphia team,” said David Yadgaroff, SVP/Market Manager, Entercom-Philadelphia. “The combination of his vast experience, passion for creating great content and winning attitude will make such a positive impact on these iconic brands.”
“I’m thrilled to return to my home state of Pennsylvania and join the talented Entercom-Philadelphia team,” said Herbster. “Having programmed and been on the air in Philadelphia earlier in my career, I know the listener engagement is like no other market. The same passion that runs deep for their favorite sports teams can be found in their radio station selection as well. The WBEB, WOGL and WTDY brands are not just radio stations, they are franchises. Serving and entertaining the Philadelphia community is in their DNA and comes out of the speakers between every song. I’m also very excited to bring ‘Most Requested Live’ back to the city where it was born – Saturday nights on 96.5 TDY. Thank you to David Yadgaroff, Jeff Sottolano and Pat Paxton for the confidence and opportunity to come home.”
Tim “Romeo” Herbster’s career in radio began as a DJ at the age of 15 in Pennsylvania and later led him to Nashville, Salt Lake City, Detroit, and New York City. He started his programming journey in Paris in 2009, made his way to Philadelphia, back to New York, and then to Portland, OR, where he most recently served as SVP of Programming for iHeartMedia‘s Pacific Northwest region. He currently hosts the interactive radio show ‘Most Requested Live with Romeo,’ which can be heard on over 170 stations across North America.