Entercom has announced a strategic programming partnership with Twitch, the world’s leading live, interactive streaming service for gaming, sports, entertainment, music and more, which will bring live video simulcasts of its Sports talk programs to Twitch and its 17.5 million daily users.
Initially, live video streaming of Radio.com Sports stations from six major markets across the country will be accessible to Twitch users via individually tailored, branded station channels for WEEI/Boston, WFAN 101.9 FM/660 AM/New York, 105.3 The Fan/Dallas, 670 The Score/Chicago, 92.9 The Game/Atlanta and 97.1 The Ticket/Detroit.
“Twitch has built a substantial platform for audiences to connect through video content and we’re looking forward to working with them to bring our unrivaled sports programming to millions of viewers,” said David Rosenbloom, Entercom VP of Corporate Business Development. “This partnership will expand how listeners can connect with our on-air talent through real-time engagement on Twitch and introduce a new generation of sports fans to legendary sports brands like WEEI, WFAN 101.9 FM/660 AM, and 92.9 The Game.”
“Twitch is the place where people come to connect and engage over their shared interests, and you’ll be hard-pressed to find a group of people more passionate than sports fans,” said Jane Weedon, Director of New Verticals for Twitch. “Over the last several years, there has been a growing sports community on Twitch. With the addition of sports radio, on-air talent and fans will be able to interact and discuss their favorite athletes, teams and leagues with one another in real time. Through features like Twitch Chat, now the entire audience will be able to participate in the coveted ‘call ins’ and ‘hot takes’ that have come to define sports talk radio.”
